As businesses grow and expand their customer base, managing and securing customer data becomes increasingly critical. One type of data that requires extra care is sensitive data. If you’re new to the concept or just starting with HubSpot, understanding what sensitive data is, how it’s used, and why it matters is essential for safeguarding your business and ensuring compliance with regulations. In this guide, we’ll break down the basics of sensitive data in HubSpot and help you understand how to use it safely.
Sensitive data refers to any personal information that, if exposed, could lead to harm, identity theft, or privacy violations. It’s often subject to legal protections and requires extra security measures to prevent unauthorized access.
Examples of sensitive data include:
In HubSpot, sensitive data is any data type that requires special handling due to its confidentiality or legal protection. HubSpot offers tools to securely store and manage this type of data within its Smart CRM platform. The platform allows businesses to store demographic, financial, and health-related information safely while meeting regulatory requirements.
Sensitive Data Categories Supported in HubSpot Include:
HubSpot takes sensitive data management seriously, providing businesses with the right tools to handle this information securely across its marketing, sales, and service platforms.
Sensitive data in HubSpot can be used to personalize customer interactions, automate processes, and ensure compliance with various privacy laws. Here’s how you can use and manage sensitive data within HubSpot:
Before you can use sensitive data in HubSpot, a Super Admin needs to enable the sensitive data settings in your account’s Privacy & Consent settings. Once enabled, sensitive data will be protected with extra security, including encryption and permission settings.
Once sensitive data is turned on, you can create custom properties to store this information. For example, you might create a custom property to store a customer’s last four digits of their bank account number or health-related information. These properties have added encryption, ensuring that sensitive data remains protected.
HubSpot allows you to restrict access to sensitive data by setting field-level permissions. This feature ensures that only specific users or teams can view or modify sensitive data properties. For example, only your billing team might have access to a customer’s payment information, while your marketing team might have access to demographic data for segmentation.
Sensitive data can be used in various HubSpot tools, including:
Important: Sensitive data cannot be used in all HubSpot tools. For example, personalization tokens and chatbots do not support sensitive data due to security limitations.
Properly managing sensitive data is not only a legal requirement, but it’s also essential for maintaining trust with your customers. Mishandling sensitive data can lead to severe consequences, including data breaches, hefty fines, and a damaged reputation.
Key Reasons to Handle Sensitive Data Properly:
While platforms like HubSpot, Salesforce, and others provide powerful tools to support RevOps, they are only as effective as the processes they support. These platforms offer features that can enhance your processes, but without a solid foundation, they can lead to inefficiencies and confusion. The platform should be seen as an enabler, not the solution.
If you're just getting started with using sensitive data in HubSpot, follow these best practices to ensure your data stays safe:
HubSpot automatically encrypts all data in transit and at rest, but sensitive data has an additional layer of encryption called application-layer encryption. This means sensitive data is stored in an even more secure environment with restricted access.
Limit who can access sensitive data by using HubSpot’s field-level permissions feature. Ensure that only the necessary users have access to sensitive properties, minimizing the risk of data exposure.
Super Admins have the highest level of access in HubSpot, including the ability to create and manage sensitive data properties. Make sure only essential team members have Super Admin access, and regularly review your admin list to avoid unnecessary exposure.
HubSpot provides audit logs to track user actions related to sensitive data properties. This allows you to see who accessed or modified sensitive data, helping you maintain accountability and spot potential security issues early.
When uploading files that contain sensitive information, such as health records or financial documents, ensure they are protected with additional encryption. HubSpot’s attachment feature allows you to store sensitive files securely, preventing unauthorized access.
Managing sensitive data in HubSpot is essential for businesses that want to stay compliant, protect their customers, and use this valuable data to fuel growth. By following the best practices outlined in this guide—such as enabling sensitive data settings, setting up field-level permissions, and using secure workflows—you can ensure that sensitive data is managed safely and effectively within HubSpot.
As you continue to explore HubSpot’s powerful features, remember that sensitive data requires careful handling. By leveraging HubSpot’s built-in security tools and compliance features, your business can confidently manage sensitive data while focusing on growth and customer success.
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