Building Patient Portals with HubSpot: Simplifying Healthcare for Patients and Providers

Healthcare providers face a growing challenge: delivering a seamless, secure patient experience while managing an ever-increasing demand for accessible care. Patients now expect the same convenience they find in other industries, such as easy online scheduling, instant access to test results, and clear communication with their providers.

A healthcare patient portal offers an ideal solution. By centralizing essential patient services, portals enhance communication, boost efficiency, and improve overall patient satisfaction. Using HubSpot’s CMS Hub, healthcare organizations can build secure, customizable, and user-friendly patient portals tailored to their unique needs.

What is a Patient Portal?

A patient portal is a secure online platform that allows patients to access their healthcare information and communicate with providers. Portals simplify tasks such as booking appointments, reviewing test results, and asking questions, reducing the need for phone calls or in-person visits for routine matters.

The Growing Need for Patient Portals

Patients increasingly value convenience and accessibility in healthcare. A 2022 survey found that 68% of patients are more likely to choose providers who offer digital tools, such as patient portals, that make managing care easier.

For healthcare providers, portals aren’t just a patient convenience—they’re a critical component of efficient operations. They reduce administrative burdens, streamline workflows, and enhance communication, all while maintaining compliance with data security regulations like HIPAA

Challenges in Building Patient Portals

Despite their benefits, creating an effective patient portal presents unique challenges for healthcare organizations:

1. Balancing User-Friendliness with Security
   Patients need a portal that’s easy to use, but healthcare providers must ensure the highest levels of data security to protect sensitive medical information.
2. Customizing Features for Patient Needs
   No two healthcare organizations are alike, and off-the-shelf solutions often fail to meet specific requirements like custom forms or specialized communication tools.
3. Maintaining Compliance
   Portals must comply with strict regulations like HIPAA, which governs how patient data is stored, shared, and accessed..

How HubSpot’s CMS Hub Supports Custom Patient Portals

HubSpot’s CMS Hub empowers healthcare providers to design patient portals that are both functional and secure. Its customizable features and seamless integrations make it an excellent platform for creating portals that simplify the patient experience while meeting compliance standards.

1. Customizable Design for User-Friendly Portals

HubSpot’s CMS Hub allows healthcare providers to build portals that prioritize usability. With intuitive drag-and-drop tools and flexible templates, organizations can design portals that match their branding while ensuring patients can easily navigate the platform.

Features Include:

• Appointment Booking Tools: Embed scheduling widgets directly into the portal, enabling patients to book appointments online.
• Access to Medical Information: Create a secure section for viewing test results, medical histories, and care plans.
• Self-Service Options: Allow patients to manage their profiles, update insurance information, and submit forms.

2. Integration with Secure Tools for Compliance

While HubSpot itself isn’t inherently HIPAA-compliant, it integrates with third-party applications like Jotform and Formstack to ensure compliance. These tools enable secure data collection and storage, allowing sensitive information to flow seamlessly into the patient portal.

Example Use Case:

A healthcare provider integrates HubSpot with Jotform to create secure pre-visit intake forms. Patients can fill out the forms through the portal, and the information is encrypted and securely stored.

3. Centralized Communication Channels

HubSpot’s CRM and CMS tools work together to provide centralized communication options within the portal. Patients can send secure messages, ask questions, and receive updates about their care without needing to switch between platforms.

Benefits:

• Reduce delays in communication between patients and providers.
• Automate notifications for test results, appointment reminders, or billing updates.
• Enable secure, real-time messaging for faster resolutions.

4. Scalable and Flexible Solutions

As healthcare organizations grow, their patient portals need to scale with them. HubSpot’s CMS Hub supports this scalability with features like multi-language content for diverse patient populations and integrations with additional tools for expanding functionality.

Simplifying the Patient Experience

The ultimate goal of a patient portal is to make healthcare more accessible and stress-free for patients. By leveraging HubSpot’s tools, healthcare providers can create portals that:

• Enhance Accessibility: Patients can access their information and communicate with providers anytime, anywhere.
• Reduce Friction: Automated workflows ensure patients get timely updates and reminders.
• Build Trust: A secure, transparent platform reinforces patient confidence in their provider’s commitment to safeguarding sensitive information.

Why HubSpot for Patient Portals?

HubSpot offers healthcare providers the flexibility to build custom solutions that address their specific needs while prioritizing security and usability. Its robust CMS Hub, combined with integrations for secure data management, ensures that patient portals are:

• Tailored to Your Needs: Customize every feature, from scheduling tools to messaging options, to match your organization’s requirements.
• Scalable: Adapt to organizational growth without compromising functionality or security.
• Efficient: Automate processes like form submissions, follow-ups, and appointment confirmations to save time and resources.

Final Thoughts: Transforming Patient Engagement with HubSpot

Building a custom patient portal is no longer a luxury—it’s a necessity for healthcare organizations striving to meet the expectations of modern patients. With HubSpot’s CMS Hub, providers can create secure, user-friendly portals that simplify care, enhance communication, and improve overall satisfaction.

Ready to design a portal that transforms the patient experience? Contact us today to learn how HubSpot can help your healthcare organization create a custom patient portal that delivers on convenience and security.

Interested in learning more? Get our ebook here - click to download, no email necessary

Want to see how we can protect your patient data in action? Watch our webinar, co-hosted with HubSpot, about how HubSpot is a great solution for healthcare providers.