Breeze by HubSpot: AI for Marketing, Sales, Service and Operations

Automation and artificial intelligence (AI) are no longer just competitive advantages—they are essential for sustainable growth. HubSpot’s investment in AI is aimed at solving key pain points across marketing, sales, customer service, operations, and revenue operations (RevOps). By embedding AI deeply within its platform, HubSpot enables teams to work smarter, faster, and more efficiently.

• For Marketers: AI helps generate and optimize content, automate campaigns, and personalize customer interactions at scale, reducing manual effort and improving ROI.
• For Sales Teams: AI powers prospecting, lead scoring, and deal prioritization, allowing reps to focus on high-value leads and close deals faster.
• For Customer Service: AI assists in resolving routine queries, improving response times, and enhancing customer satisfaction.
• For Operations and RevOps: AI-driven insights help teams maintain clean data, streamline workflows, and optimize processes for maximum efficiency.

By integrating AI across its platform, HubSpot is enabling every team to grow better with tools that are easy to use, fast to adopt, and designed with security in mind.

What Is Breeze by HubSpot?

Breeze by HubSpot is an AI-powered engine that enhances HubSpot’s Smart CRM and engagement hubs. It unifies and enriches data, automates routine tasks, and helps teams across marketing, sales, and service generate actionable insights. By integrating AI seamlessly into the platform, Breeze allows users to access real-time data, automate manual workflows, and optimize customer interactions—all in one place.

Breeze also leverages large language models (LLMs) to provide contextual insights and intent data, empowering teams to work more effectively without switching between multiple tools.

Overview of Breeze Copilot: Your Virtual Assistant for HubSpot

Breeze Co-Pilot is a virtual assistant designed to assist you anywhere within HubSpot. It’s more than just a chatbot—it’s an intelligent, context-aware assistant that helps you automate tasks, generate content, and gain insights on the fly.

Key Features:

• Context-Aware Assistance: Co-Pilot provides relevant recommendations based on the HubSpot page you’re working on, such as CRM records, marketing tasks, or service tickets.
• Available Across Platforms: Breeze Co-Pilot is accessible on the web, in HubSpot’s mobile app, and through the HubSpot Sales extension.
• AI-Powered Prompts: Use natural language prompts to generate reports, create CRM records, write content, and more. It integrates seamlessly with your CRM, ensuring all tasks are contextually relevant and data-driven.

Example Prompts:

• "Help me write a cold outreach email to [company]."
• "Summarize the status of this deal."
• "Create a blog post about [topic] using my brand voice."

Breeze Co-Pilot makes AI accessible, helping teams work faster without needing technical expertise.

Overview of Breeze Agents: Automating Key Workflows

Breeze Agents are AI-driven tools that automate time-consuming tasks across marketing, sales, and service operations. These agents take over routine activities, allowing teams to focus on strategic initiatives that drive growth.

Types of Breeze Agents:

• Social Media Agent: Automates social media content creation across Facebook, LinkedIn, X (formerly Twitter), and Instagram. It analyzes performance, audience insights, and industry trends to generate engaging posts quickly.
• Content Agent: Generates high-quality blogs, landing pages, podcasts, and case studies, using your brand voice and CRM data.
• Prospecting Agent: Helps sales teams by researching prospects and creating personalized outreach strategies.
• Customer Agent: Automates customer support queries by leveraging your knowledge base and blog content to provide instant resolutions.

These agents are designed to save time and ensure that all outputs—whether content, emails, or support—are aligned with your brand’s tone and goals.

Overview of Breeze Intelligence: Unifying and Enriching Data

Breeze Intelligence (formerly Clearbit) is a powerful data enrichment tool that ensures your CRM records are always complete, accurate, and up-to-date. It pulls data from public sources, trusted third-party vendors, and across the internet to give you a 360-degree view of your contacts and companies.

Key Features:

• Data Enrichment: Breeze automatically enriches your contact and company data with over 40+ firmographic, demographic, and technographic attributes.
• Buyer Intent Data: Identify high-intent website visitors and gain insights into their behaviors, even if they haven’t submitted a form.
• Form Shortening: Use enriched data to dynamically shorten forms, increasing lead capture rates by reducing the number of required fields.

With Breeze Intelligence, your data is always fresh, actionable, and ready to be used for personalization, segmentation, and outreach.

Key Benefits of Breeze by HubSpot

Breeze by HubSpot offers a range of benefits for businesses looking to optimize their operations with AI:

1. Time Savings

Automate routine tasks like content creation, prospecting, and data enrichment, freeing up your team to focus on higher-value activities.

2. Improved Data Quality

Breeze ensures your CRM data is always accurate and up-to-date by enriching contact and company profiles with real-time insights from across the web.

3. Increased Productivity

With AI-generated content, personalized outreach strategies, and intelligent workflows, teams can get more done in less time, driving faster results across marketing, sales, and service.

4. Enhanced Customer Experiences

AI-powered automation allows you to respond to customer needs more quickly, personalize interactions, and deliver better experiences across all touch points.

How to Get Started with Breeze: Example AI Prompts

To help you get started with Breeze, here are some example AI prompts that you can use across various business functions:

For Marketers:

• "Generate a week's worth of social media posts promoting our latest blog."
• "Turn this blog post into a LinkedIn update and Instagram caption."
• "Draft a marketing email announcing our new product launch."

For Sales Teams:

• "What’s the best next step for this deal?"
• "Create a follow-up email for [prospect] after our recent meeting."
• "Generate a list of companies visiting our pricing page in the last 7 days."

For Customer Service:

• "Summarize this support ticket and suggest a response."
• "Draft a knowledge base article based on this customer inquiry."

By leveraging these prompts, you can tap into Breeze’s full potential, transforming your day-to-day operations with ease.

Why Breeze by HubSpot is the Future of AI-Powered Growth

Breeze by HubSpot isn’t just another AI tool—it’s a game-changing platform that empowers every team across marketing, sales, and service to work smarter, not harder. Whether you’re automating content creation, enriching data, or personalizing customer interactions, Breeze provides the intelligence and automation you need to grow better.

With its easy-to-use interface, seamless CRM integration, and powerful AI-driven insights, Breeze by HubSpot is the solution for businesses looking to scale efficiently. Ready to see how Breeze can enhance your business? Contact us today to learn more!

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