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Having accurate, actionable data is crucial for any business looking to grow and engage with customers effectively. Breeze Intelligence by HubSpot revolutionizes data enrichment by leveraging artificial intelligence (AI) to provide businesses with up-to-date, enriched contact and company data. This powerful feature helps businesses identify target markets, gauge buyer intent, and keep their CRM fresh—all without manual data input.
In this post, we'll dive deep into what Breeze Intelligence is, how it works, and why it's an essential tool for data-driven businesses aiming to improve lead generation, targeting, and marketing campaigns.
What is Breeze Intelligence?
Breeze Intelligence is HubSpot’s AI-powered data enrichment engine that unifies data from public sources, third-party vendors, and online interactions. It’s designed to enrich your contact and company records, providing real-time insights into customer behaviors and business details.
With over 200 million buyer and company profiles continuously updated, Breeze Intelligence ensures that the data within your HubSpot CRM is always fresh and ready for action. The solution also taps into intent data—allowing you to understand which companies are actively showing interest in your products or services.
Key Features of Breeze Intelligence
1. Data Enrichment and Hygiene
One of the biggest challenges in CRM management is keeping contact and company records accurate and up-to-date. Incomplete or incorrect records can hurt marketing efforts, lower sales efficiency, and complicate personalization. Breeze Intelligence solves this by automatically enriching your data, filling in key gaps such as:
- Firmographic data (e.g., company size, industry)
- Demographic data (e.g., job titles, locations)
- Technographic data (e.g., tech stack, tools used)
This not only keeps your records complete but also ensures that your team can segment leads and target accounts effectively. With over 40+ data attributes for contacts and companies, your team has the information they need to personalize outreach, drive better marketing campaigns, and close more deals.
2. Buyer Intent Data
Understanding buyer intent is a critical part of targeting the right prospects at the right time. Breeze Intelligence tracks the behavior of website visitors, even those who don’t fill out forms, providing insights into which companies and contacts are showing interest. This allows you to:
- Identify high-intent prospects without waiting for form submissions.
- Personalize outreach based on the pages they visit and the content they engage with.
- Prioritize leads based on fit and intent to improve conversion rates.
The intent funnel offers a visual breakdown of your Total Addressable Market (TAM), showing which companies are actively engaging with your website and how far they are in the buyer’s journey.
3. Intelligence Tab in HubSpot
With Breeze Intelligence, all enriched data and insights are easily accessible within the new Intelligence Tab directly inside your HubSpot CRM. This feature makes it simple to quickly view:
- Contact and company enrichment data.
- Website visit activity.
- Buyer intent signals.
This consolidated view gives you a full picture of each prospect, enabling smarter marketing campaigns and more informed sales outreach.
4. Automated Data Hygiene
Maintaining clean, accurate data is often time-consuming, especially as databases grow larger. Breeze Intelligence automates data hygiene by ensuring that all your contact and company records are continually refreshed with the latest information. This eliminates the need for manual data updates, reduces errors, and improves the overall effectiveness of your CRM.
Why Data Enrichment with Breeze Intelligence Matters
Incomplete or outdated data can lead to missed opportunities. Here’s why using Breeze Intelligence for data enrichment and intent tracking is essential for scaling your business:
1. Enhanced Personalization
The more you know about your contacts, the more relevant your marketing and sales outreach can be. Breeze Intelligence enables personalized emails, ads, and website experiences by providing enriched data directly within HubSpot. This results in higher engagement rates and better customer experiences, which are critical to building long-term relationships.
2. Improved Lead Generation
Generating leads isn’t just about quantity—it’s about quality. With real-time intent signals, Breeze Intelligence allows you to target leads who are already showing interest in your offerings. By focusing on high-intent prospects, your sales team can prioritize efforts more effectively and close deals faster.
3. Better Segmentation for Marketing Campaigns
Breeze Intelligence’s enriched data provides the segmentation capabilities you need to create hyper-targeted marketing campaigns. You can segment your contacts based on industry, company size, location, or even intent signals, ensuring that your messaging resonates with each audience segment.
4. More Effective Sales Outreach
With complete, accurate data at your fingertips, your sales team can craft more personalized and impactful outreach. Whether it’s knowing which companies are actively engaging with your content or having access to enriched contact information, Breeze Intelligence enables your team to make data-driven decisions and build stronger pipelines.
5. Increased Data Accuracy and Consistency
Manually updating CRM data can lead to errors, inconsistencies, and outdated information. Breeze Intelligence automatically refreshes your data, ensuring that everyone in your team is working from a single source of truth. This improves the overall effectiveness of your CRM and helps avoid the pitfalls of bad data.
How to Get Started with Breeze Intelligence
To start using Breeze Intelligence, HubSpot customers need to purchase credits that enable data enrichment at scale. These credits are flexible and designed to scale with your business needs:
- 100 credits: $0.30 per credit
- 1,000 credits: $0.15 per credit
- 10,000 credits: $0.07 per credit
Credits are purchased in monthly packs and used to enrich contact and company data, enabling businesses to continuously update their CRM with fresh, relevant information.
Powering Growth with Breeze Intelligence
Incorporating AI-powered data enrichment like Breeze Intelligence into your HubSpot CRM is a game-changer for businesses looking to scale. By leveraging enriched data and buyer intent signals, your marketing and sales teams can work smarter and drive better results.
Whether you’re aiming to enhance personalization, improve lead generation, or keep your CRM clean and up-to-date, Breeze Intelligence ensures that you have the data you need to succeed. Start leveraging the power of AI to unify your data, automate workflows, and boost the efficiency of your business processes today.
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