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Salesforce vs. HubSpot

Choosing the right Customer Relationship Management (CRM) platform is one of the most critical decisions a business can make. The right CRM will drive sales, streamline processes, and encourage stronger customer relationships. With so much riding on this decision, it’s important to select a solution that meets your company’s needs today and scales with your growth tomorrow.


Below, you’ll find a detailed comparison of two leading CRM: Salesforce and HubSpot. We’ll break down their features, costs, and user experience to help you make an informed decision about which platform is the best fit for your business.

HubSpot Vs Salesforce

Find the Right CRM for Your Business

When it comes to CRM platforms, Salesforce and HubSpot are two of the most well-known names in the industry. Each has its own unique strengths, and they're both popular choices for businesses of all sizes. However, their differences in design, functionality, and user experience mean one may be a better fit for you.

HubSpot

HubSpot prioritizes ease of use and seamless integration across its entire ecosystem—which is what makes it a great fit for companies of all sizes. Key benefits include:

  • Ease of Use: HubSpot is well-known for its intuitive, user-friendly interface. Its simplicity allows teams to get up-and-running with minimal technical expertise.
  • All-in-One Platform: HubSpot’s suite of Hubs—Marketing, Sales, Service, CMS, and Operations—work together natively. This eliminate the need for complex integrations and ensures data flows smoothly between teams.
  • Scalability: From startups to scaling SMBs, HubSpot grows with your business. Its free CRM provides a strong foundation, while advanced tools offer the capabilities needed for more complex operations.
What is HubSpot? A Single Platform for Everything You Do >
Salesforce

Salesforce is regarded as the first-choice CRM for enterprise-level organizations. This is likely due to its incredibly complex and wide-ranging capabilities. It boasts:

  • Extensive Customizability: Salesforce provides the ability to tailor the platform to meet specific business needs. From creating custom objects to building entirely new processes, its flexibility is ideal for highly specialized workflows.
  • Advanced Features: Tools like AI-powered Einstein Analytics, robust reporting, and complex automations make Salesforce a powerful choice for organizations requiring detailed insights and diverse data input.
  • Vast App Ecosystem: The Salesforce AppExchange offers thousands of third-party applications and add-ons, which further expand its functionality.
Is Salesforce Too Complex for Your Business? >
HubSpot Salesforce
Ease of Use
Intuitive interface, accessible for non-technical users.
High learning curve, technical setup required.
Pricing and ROI
Transparent pricing, free CRM option, scalable plans and tiered pricing.
High subscription fees, additional costs for add-ons and integrations.
Customization
Flexible out-of-the-box, with user-friendly customization.
Extensive, but requires developers.
Integrations
Native integrations with many tools, with seamless connection between Hubs.
Comprehensive app marketplace, but often requires paid integrations and not an all-in-one system.
Support
Free support, extensive resources (including HubSpot Academy), and access to an active user community.
Paid support plans.

Ease of Use

HubSpot Intuitive interface, accessible for non-technical users. Salesforce High learning curve, technical setup required.

Pricing and ROI

HubSpot Transparent pricing, free CRM option, scalable plans and tiered pricing. Salesforce High subscription fees, additional costs for add-ons and integrations.

Customization

HubSpot Flexible out-of-the-box, with user-friendly customization. Salesforce Extensive, but requires developers.

Integrations

HubSpot Native integrations with many tools, with seamless connection between Hubs. Salesforce Comprehensive app marketplace, but often requires paid integrations and not an all-in-one system.

Support

HubSpot Free support, extensive resources (including HubSpot Academy), and access to an active user community. Salesforce Paid support plans.

Why HubSpot is Our Top CRM Choice

We'll admit it: Salesforce does have mighty capabilities. However, its enterprise-level power come with drawbacks like unwieldy complexity and high costs. On the other hand,  HubSpot strikes a perfect balance between simplicity and scaleable capabilities—which makes it an ideal choice for organizations at any stage of growth. Its focus on usability and interconnectivity means that businesses can achieve their goals without unnecessary technical hurdles or headaches.

Whether you’re a small business looking to scale or an enterprise seeking streamlined efficiency, HubSpot is the CRM that adapts to your needs.

 

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All-in-One Platform

HubSpot integrates marketing, sales, service, CMS, and operations tools into one seamless platform. By eliminating silos and ensuring that data flows freely between teams, HubSpot simplifies workflows and improves collaboration.

 No Need for Extensive Technical Resources
User Adoption Made Easy
Actionable Insights for Smarter Decisions
The Power of HubSpot’s Smart CRM

More About How HubSpot Compares to Salesforce:

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Salesforce vs HubSpot: Why HubSpot’s All-in-One Platform is Better For Enterprises

Compare HubSpot and Salesforce to discover why HubSpot's all-in-one platform is better for scaling businesses with its ease of use, cost-effectiveness, and powerful automation tools.

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On Demand Webinar: The Great Migration From Salesforce to HubSpot

Featuring expertise from Elite HubSpot Partner BridgeRev, this webinar and Q&A will delve into the hurdles and achievements of transitioning away from Salesforce.

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eBook: Migrating from Pardot to HubSpot - A Comprehensive Guide

Our comprehensive eBook is designed to guide you through the migration process with ease. It offers expert insights and detailed step-by-step instructions to ensure you don't miss any crucial steps.

We’re Not the Only Ones Who Think We’re HubSpot Experts.

Since we started using HubSpot, we’ve been building a reputation for ourselves as a marketing agency you can rely on. See what our clients and the HubSpot team have to say.

"Working with BridgeRev has been an absolute game-changer for our organization. From the initial stages of conceptual planning to the sharing of best practices and core competencies, their team of experts has provided us with an unparalleled level of support and guidance. I think the "X Factor" is BridgeRev's human talent."

Ryan Harter | Telecommunications

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Rated 5 Stars on HubSpot EcoSystem
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Ready to transform your business with HubSpot and BridgeRev?