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What do jazz improvisation, whiteboard sketches, and fast-moving startups have in common? They’re all driven by feel, not rigid structure. In a world where agile ceremonies and project management tools often dominate how we build software, there’s a growing space for something looser, faster, and more intuitive: vibe coding.
Vibe coding is about trusting your instincts, moving quickly, and iterating in real-time. It’s not anti-planning—but it is anti-paralysis. And in modern RevOps and GTM environments, where speed and creativity are crucial, vibe coding might be exactly what your team needs.
What Is Vibe Coding?
“Vibe coding” isn’t in any textbook yet, but it’s a term that’s quickly gaining traction in the dev and RevOps world. It describes a development style that’s fluid, improvisational, and often wildly effective—something we embraced early at BridgeRev and continue to use today.
Where traditional development leans on specs, tickets, and sprint planning, vibe coding favors whiteboard sketches, quick proofs of concept, and flow state. It’s building with minimal friction—starting with a loose idea and letting the solution emerge organically through code.
This style thrives on iteration, immediate feedback loops, and a willingness to throw out what doesn’t work. It's less about following a linear plan and more about following your curiosity.
Why It Works (Sometimes Better Than Planning)
Structured planning has its place, especially for large-scale systems. But for many internal tools and early-stage integrations, over-planning becomes the bottleneck.
We’ve all seen it: a simple request gets buried under meetings, sprint grooming, and Jira tickets, only to emerge three weeks later as a bloated Frankenstein of a solution. Meanwhile, a single developer could’ve knocked out an MVP over a weekend.
When the problem is well-understood and the risks are low, vibe coding unlocks real momentum.
The BridgeRev Example
The best example of vibe coding in action? Our internal integration between HubSpot and OpenAI (ChatGPT).
We wanted to make it easier for our team to query HubSpot data using plain language. Instead of waiting for a formal project kickoff, I blocked out a weekend, opened a blank file, and got to work.
I used AWS Lambda functions to handle serverless requests, authenticated into HubSpot using their Private App API, and routed queries through OpenAI’s GPT API. Within hours, I had a working prototype that could summarize deals and look for red flags.
No tickets. No sprints. Just vibes—and a working tool by Monday.
When to Vibe and When to Plan
Vibe coding isn’t a silver bullet. Here’s when it shines:
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The scope is small and well-contained.
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You need to test an idea or integration quickly.
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Stakeholders are internal or flexible.
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Failure has low consequences.
But for projects with heavy compliance needs, multi-team dependencies, or public user exposure? Plan it out. The key is knowing when you're in a sandbox—and when you’re in a skyscraper.
We use lightweight guardrails to make vibe coding safe: code reviews, clear documentation, and test environments. That way, we maintain quality without strangling momentum.
Vibe Coding for Ops Professionals
Here’s the part that gets exciting: you don’t have to be a full-stack engineer to vibe code.
AI tools like ChatGPT are dramatically expanding what minimally technical workers can accomplish. With natural language prompting and code generation, ops pros, marketers, strategists—even those without formal coding backgrounds—can now build functioning prototypes, integrations, and automations that used to require a developer.
Take me, for example. I have intermediate technical skills. With the help of ChatGPT, I was able to write a fully functional integration using AWS Lambda functions to connect HubSpot and OpenAI. This wasn’t some elaborate dev sprint—it was a weekend project powered by instinct, curiosity, and AI.
What this means for people working in the “soft skills” arena—marketing, content, strategy—is simple: you can and should expand your capabilities using AI. You’re closer to the problem. AI helps close the gap to the solution.
And for entrepreneurs and business leaders: it’s time to raise your expectations. Expect your employees to use AI to stretch their abilities, learn faster, and solve problems that used to be out of reach. The talent you already have might be capable of much more than you think—with the right tools and a little permission to vibe.
RevOps pros and CRM admins are closer to the business problems than anyone. With some basic scripting knowledge—JavaScript, Python, even Make.com or HubSpot Workflows—you can start prototyping solutions without waiting on a dev team.
The key is starting small, trusting your gut, and discovering not just what you can create—but what challenges you can overcome and what problems you can solve.
Conclusion
Vibe coding is about reclaiming creativity in a world that over-engineers everything. It’s how we built some of our most useful tools at BridgeRev—and how we’ll keep building in the AI-driven future.
If you’ve ever sketched a workflow on a napkin and thought, “I could build that,” you already get it.
Want help bringing your own vibe-coded idea to life? Reach out. We’ll bring the vibes—and the code.
Jake Fisher
Jake Fisher, is President and Co-Founder of BridgeRev. He helps our clients with their revenue and growth goals by providing better strategies, better processes, and better technology. He also makes videos and written content to help entrepreneurs, business owners, and managers achieve their own revenue goals. And, he talks to business and industry leaders at conferences and association events.