As we wrap up the year, HubSpot has rolled out a suite of updates designed to empower businesses with deeper insights, more streamlined processes, and improved collaboration. From enhanced reporting capabilities in the Marketing Hub to AI-powered tools in Smart CRM, these updates bring a wealth of opportunities to optimize your operations.
Let’s explore December’s updates across HubSpot's platforms and uncover how they can elevate your marketing, sales, service, and operational strategies:
Access raw, unsummarized data directly in the report viewer to gain deeper insights. This filterable table allows you to perform detailed analysis without needing to export data, saving time and enabling precise decision-making.
Why It Matters: Dive into the granular details behind your metrics to uncover trends and optimize campaign performance with confidence.
Measure the effectiveness of your marketing efforts with customizable ROI calculations and streamlined performance reports. Assess revenue impact quickly and adjust your strategies in real-time.
Pro Tip: Use these insights to allocate resources to high-performing campaigns and justify marketing investments to stakeholders.
HubSpot AI now detects unusual fluctuations in workflow enrollment rates, notifying you of significant changes without manual monitoring.
How to Leverage: Set up notifications to catch potential issues early, ensuring smooth workflow execution and uninterrupted lead nurturing.
Track first-touch and last-touch contacts with improved insights, save reports to dashboards, and export data to inform future campaigns.
Impact: Get a clearer picture of what assets drive lead generation and refine your marketing strategies accordingly.
Improved UTM tracking offers better visibility and accuracy with unique identifiers, reducing errors in campaign performance analysis.
Why It’s Useful: Easily organize and track campaign data to make data-driven decisions.
Integrate marketing event data into custom reports for a holistic view of performance metrics across all your marketing activities.
Action Step: Combine event data with other KPIs to evaluate the true impact of your events on revenue and engagement.
Automate list management by converting active lists to static lists on a set schedule, reducing unnecessary database evaluations.
Efficiency Boost: Keep your database lean and aligned with campaign goals.
Enhancements include uploading audio around text-to-speech segments, rearranging content, and selecting AI voices by dialect and tone.
Take Advantage: Create professional, dynamic podcasts that resonate with your audience.
Transform podcasts into other content formats or repurpose existing content into podcasts using AI voices.
Content Strategy Tip: Expand your reach by repurposing valuable content for podcast platforms, capturing new audience segments.
Use the Content Remix tool to repurpose case studies into blog posts, social media content, ads, and more.
Maximize Impact: Extend the lifespan of successful case studies across multiple channels with minimal effort.
Showcase case studies in your campaigns to build trust and demonstrate the real-world impact of your solutions.
Conversion Hack: Use case studies as proof points to attract qualified leads.
Incorporate podcast episodes into campaigns to deliver engaging, personal content that strengthens relationships and brand loyalty.
Pro Tip: Use podcasts to establish thought leadership and nurture audiences through storytelling.
Set up skill-based routing for messaging channels like Facebook Messenger and WhatsApp, ensuring tickets go to the right agents.
Customer Experience Win: Reduce response times and enhance satisfaction by connecting customers with the best-suited support agents.
Gain complete control over property retention during record merges to ensure clean, accurate data consolidation.
Data Hygiene Tip: Use this feature to maintain reliable, up-to-date records across your CRM.
Automatically generate descriptions for sales documents, enabling reps to quickly find and share relevant materials.
Time Saver: Boost efficiency in sales by minimizing time spent searching for content.
HubSpot Copilot is now available in all supported languages, making it easier to draft content and engage with customers globally.
Global Reach: Expand your customer base and streamline interactions in any market.
Automate the addition of notes to records to ensure consistent documentation of critical context.
Collaboration Boost: Keep teams aligned with easily accessible, actionable insights.
Automate notifications and updates for task management, ensuring processes stay on track.
Efficiency Tip: Standardize workflows to ensure timely task completion and team alignment.
Automate actions like task creation or notifications for custom object pipeline stages, enhancing efficiency.
Key Benefit: Extend automation capabilities beyond deals and tickets to tailor workflows to your unique needs.
Recover lost or incorrect data, including property values, with the new "Restore from Data Backup" tool.
Peace of Mind: Protect your business continuity by quickly recovering critical CRM data.
This month’s updates offer powerful tools for enhancing collaboration, optimizing workflows, and gaining deeper insights across all HubSpot Hubs. Whether you’re a marketer looking to refine campaigns, a service professional aiming to improve response times, or an operations lead focused on data accuracy, these updates empower you to work smarter.
Start exploring these new features today to end the year on a high note and set the stage for success in 2025!