Contents
- Marketing Hub Updates
- 1. Unsummarized Dataset in Report Viewer
- 2. Campaign ROI Reporting
- 3. Workflow Enrollment Anomalies Identified by AI
- 4. Enhanced 'New Contact' Reporting in Campaigns
- 5. Campaign UTM Improvements
- 6. Marketing Event Data in Custom Report Builder
- 7. Convert Active to Static Lists on Schedule
- Content Hub Updates
- 8. Podcast Editor Enhancements
- 9. Podcast Remix
- 10. Remix Case Studies
- Marketing + Content Hub Integration Updates
- 11. Add Case Studies to Campaigns
- 12. Add Podcast Episodes to Campaigns
- Service Hub Updates
- 13. Skill-Based Ticket Routing
- Operations Hub Updates
- 14. Property Control in Duplicate Management Tool
- Breeze Updates
- 15. AI-Generated Document Descriptions
- 16. Copilot in All Supported Languages
- Smart CRM Updates
- 17. Create Note Workflow Action
- 18. Task Workflows
- 19. Custom Object Pipelines Automation
- 20. Restore from Data Backup
- Takeaways
As we wrap up the year, HubSpot has rolled out a suite of updates designed to empower businesses with deeper insights, more streamlined processes, and improved collaboration. From enhanced reporting capabilities in the Marketing Hub to AI-powered tools in Smart CRM, these updates bring a wealth of opportunities to optimize your operations.
Let’s explore December’s updates across HubSpot's platforms and uncover how they can elevate your marketing, sales, service, and operational strategies:
Marketing Hub Updates
1. Unsummarized Dataset in Report Viewer
Access raw, unsummarized data directly in the report viewer to gain deeper insights. This filterable table allows you to perform detailed analysis without needing to export data, saving time and enabling precise decision-making.
Why It Matters: Dive into the granular details behind your metrics to uncover trends and optimize campaign performance with confidence.
2. Campaign ROI Reporting
Measure the effectiveness of your marketing efforts with customizable ROI calculations and streamlined performance reports. Assess revenue impact quickly and adjust your strategies in real-time.
Pro Tip: Use these insights to allocate resources to high-performing campaigns and justify marketing investments to stakeholders.
3. Workflow Enrollment Anomalies Identified by AI
HubSpot AI now detects unusual fluctuations in workflow enrollment rates, notifying you of significant changes without manual monitoring.
How to Leverage: Set up notifications to catch potential issues early, ensuring smooth workflow execution and uninterrupted lead nurturing.
4. Enhanced 'New Contact' Reporting in Campaigns
Track first-touch and last-touch contacts with improved insights, save reports to dashboards, and export data to inform future campaigns.
Impact: Get a clearer picture of what assets drive lead generation and refine your marketing strategies accordingly.
5. Campaign UTM Improvements
Improved UTM tracking offers better visibility and accuracy with unique identifiers, reducing errors in campaign performance analysis.
Why It’s Useful: Easily organize and track campaign data to make data-driven decisions.
6. Marketing Event Data in Custom Report Builder
Integrate marketing event data into custom reports for a holistic view of performance metrics across all your marketing activities.
Action Step: Combine event data with other KPIs to evaluate the true impact of your events on revenue and engagement.
7. Convert Active to Static Lists on Schedule
Automate list management by converting active lists to static lists on a set schedule, reducing unnecessary database evaluations.
Efficiency Boost: Keep your database lean and aligned with campaign goals.
Content Hub Updates
8. Podcast Editor Enhancements
Enhancements include uploading audio around text-to-speech segments, rearranging content, and selecting AI voices by dialect and tone.
Take Advantage: Create professional, dynamic podcasts that resonate with your audience.
9. Podcast Remix
Transform podcasts into other content formats or repurpose existing content into podcasts using AI voices.
Content Strategy Tip: Expand your reach by repurposing valuable content for podcast platforms, capturing new audience segments.
10. Remix Case Studies
Use the Content Remix tool to repurpose case studies into blog posts, social media content, ads, and more.
Maximize Impact: Extend the lifespan of successful case studies across multiple channels with minimal effort.
Marketing + Content Hub Integration Updates
11. Add Case Studies to Campaigns
Showcase case studies in your campaigns to build trust and demonstrate the real-world impact of your solutions.
Conversion Hack: Use case studies as proof points to attract qualified leads.
12. Add Podcast Episodes to Campaigns
Incorporate podcast episodes into campaigns to deliver engaging, personal content that strengthens relationships and brand loyalty.
Pro Tip: Use podcasts to establish thought leadership and nurture audiences through storytelling.
Service Hub Updates
13. Skill-Based Ticket Routing
Set up skill-based routing for messaging channels like Facebook Messenger and WhatsApp, ensuring tickets go to the right agents.
Customer Experience Win: Reduce response times and enhance satisfaction by connecting customers with the best-suited support agents.
Operations Hub Updates
14. Property Control in Duplicate Management Tool
Gain complete control over property retention during record merges to ensure clean, accurate data consolidation.
Data Hygiene Tip: Use this feature to maintain reliable, up-to-date records across your CRM.
Breeze Updates
15. AI-Generated Document Descriptions
Automatically generate descriptions for sales documents, enabling reps to quickly find and share relevant materials.
Time Saver: Boost efficiency in sales by minimizing time spent searching for content.
16. Copilot in All Supported Languages
HubSpot Copilot is now available in all supported languages, making it easier to draft content and engage with customers globally.
Global Reach: Expand your customer base and streamline interactions in any market.
Smart CRM Updates
17. Create Note Workflow Action
Automate the addition of notes to records to ensure consistent documentation of critical context.
Collaboration Boost: Keep teams aligned with easily accessible, actionable insights.
18. Task Workflows
Automate notifications and updates for task management, ensuring processes stay on track.
Efficiency Tip: Standardize workflows to ensure timely task completion and team alignment.
19. Custom Object Pipelines Automation
Automate actions like task creation or notifications for custom object pipeline stages, enhancing efficiency.
Key Benefit: Extend automation capabilities beyond deals and tickets to tailor workflows to your unique needs.
20. Restore from Data Backup
Recover lost or incorrect data, including property values, with the new "Restore from Data Backup" tool.
Peace of Mind: Protect your business continuity by quickly recovering critical CRM data.
Takeaways
This month’s updates offer powerful tools for enhancing collaboration, optimizing workflows, and gaining deeper insights across all HubSpot Hubs. Whether you’re a marketer looking to refine campaigns, a service professional aiming to improve response times, or an operations lead focused on data accuracy, these updates empower you to work smarter.
Start exploring these new features today to end the year on a high note and set the stage for success in 2025!